business savvy

We’ve Been Through It – What to Do & Not to Do When Opening a Wellness Spa Franchise

The term spa is a bit relative, as a collection of brain and body services. But when it comes to a wellness spa, particularly a franchise, there are things that you can do (and other things you maybe shouldn’t) to start with a strong advantage over competitors.

Are you the type of person that’s fit for owning your own business? Here are some of our favorite pieces of advice.

Don’t Underestimate the Power of Medical Technology in Spas

medspa service

As you grow in your franchisee journey, The Covery Wellness Spa empowers you to choose which services you offer and expand in a results-driven manner. We are not like the average spa, where guests come for facials or short-term fixes. Our franchisees deliver clinically proven treatments that improve the overall wellness of the body and mind. Guests become loyal when they realize the value of our services, and the relationships we build along the way.

The medspa consumers of today realize that lasting results are something they can schedule into breaks or lunch throughout the day, making it easier to alleviate everyday stressors for a rewarding future.

Do Be Strategic in The Equipment You Purchase

With great power comes great responsibility, which can be said for franchisees' service offerings. Rather than trying to dive in headfirst with all the possible technology and equipment, it’s important to recognize the significance of carefully choosing your offerings. Our seasoned franchisors help new owners compare and deeply understand the benefits of every service so that you can make informed decisions about your medspa franchise before.

Never Forget: Location, Location, Location


The same rule in real estate applies to franchise ownership. You’re not going to want to open doors to a luxurious spa in a strip mall that’s going out of date. Finding a territory that suits your growth style (i.e., a bustling enterprise market if you want to scale aggressively, or a smaller urban community with lots of accessibility and parking to target smaller demographics. From finding clients and staff to networking within your area, there’s perhaps nothing more important than the location of your business.

Don’t Believe That You’re Starting from Scratch

Our supportive team is here to ensure that you’re never reinventing the wheel. With a successful business model to lean on, The Covery Wellness Spa successfully launches and helps hundreds of franchisees scale their wellness spa. And we don’t say it to brag, we say it because we mean it. From hiring and training staff to customer retention, cracking into new markets, a website presence, and everything in between, our seasoned franchisors have the resources to keep you from feeling overwhelmed.

Are you ready to open your wellness spa franchise? Get in touch!


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  • $300,000 liquid capital required for investment

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