How It All Began
The idea of The Covery started in early 2019. As we looked at the fitness industry and the continual growing trends of the HIIT, yoga, and Pilates programs, we understood that recovering from all of these workouts was just as important as the actual workout itself. We saw a lot of people jumping into different forms of fitness, and while we encouraged the movement, we also saw an opportunity to show people how to slow down in order to speed up progress. We wanted them to slow down to allow their bodies to catch up and keep up.
This concept quickly leaped from those who work out to everyone, as when the coronavirus pandemic hit, it showed the true stresses that are in everyone's daily lives. We view everyday life as a sport, including owning and operating a business, and to perform at anything, you have to be both mentally and physically rested. With this consideration, we wanted to expand what "recovery and wellness" could be.
Enter the importance of Self Care, and how The Covery could be a game changer for quality of life and quality in life. Stress is a common thread for every individual, and for many, their stress increased dramatically during the Covid pandemic. Stress can manifest itself mentally or physically - or both. The reality is, it affects everyone a little differently, but one stress tends to lead to another. It was during this time that we made the pivot from a recovery based concept to an overall health and wellness concept. The Covery would focus on aesthetics, overall wellness, and restorative therapies. We realized that it is difficult for an individual to take care of others when they aren’t taking care of themselves. If you look better, you tend to feel better; if you move better, you tend to have more energy; and if you have a clear and focused mind, you can optimize performance at any level.
Our Franchise Opportunity
The Covery offers franchisees the opportunity to build a highly profitable business in the high-demand wellness and self-care landscape. Our wellness franchise is a highly scalable opportunity offering a variety of options for franchisees to build their territories. The Covery is unique to the franchise world, as it accommodates several levels of investments as well as the ability to grow within the footprint as services are added to increase ROI and profit.
The Covery has taken the Med Spa concept to a new level and created an entirely new space that merges aesthetics, athletic recovery, and wellness through a unique selection and combination of available services. Our wellness franchise is captivating the market and pushing the boundaries of preventative health care and overall wellness. Our spaces are rejuvenating, using a perfect mix of finishes, lighting, and overall “feel” to create a unique atmosphere that allows the client to unplug and recharge.