The Covery Wellness Spa is a brand in constant evolution that is always
one step ahead of our competitors. There are quite a few choices for consumers
when it comes to health and wellness services, but we put a unique spin
on self-care. Many brands focus on helping their clients recover from
stress, anxiety, and other curveballs life throws their way. But The Covery
approaches self-care differently by helping our clients avoid the need
for recovery in the first place.
We believe that self-care services shouldn’t be reserved only for
when someone is feeling run down or in pain. We offer services that can
help prevent those feelings and experiences altogether. We’ve carved
out a comfortable spot in the market and are poised for exponential growth
– and we need driven entrepreneurs who are passionate about helping
others to help us expand into communities throughout the United States.
Our Competitive Advantages
One of the primary reasons why franchisees choose us over other IV therapy
and cryotherapy franchises is our scalability. Because of the flexibility
in our footprint, area development opportunities are extremely attractive.
We are the only brand offering IV-only (and foundational therapies) as
well as the full-scale spa.
Here are a few additional ways in which we set ourselves apart:
Our Robust Medical Team
Our franchise locations are staffed and managed by RNs and offer an unrivaled
level of care and experience.
Our Understanding of the Consumer Experience
We have spent a lot of time and put a lot of thought into the overall design
of our spas. This includes everything from lighting to sound to décor
to ensure the most relaxed and healthy environment.
Our Training & Support
We will educate you and your team for you to open and operate your Covery
spa. We provide initial and ongoing training and support for all our franchise branches.
While the traditional MedSpa model is “on trend”, most concepts
deliver lower profit margins due to high treatment cost and labor cost.
The majority of services at The Covery require little to no additional
labor cost to perform and are “touchless” services.
Along with IV infusions, NAD+ is quickly increasing in popularity which
contributes to the rise of IV therapy (and NAD+) as our most popular service
in some locations. IV therapy-only franchises, though thriving now, may
begin to fade in popularity in the future. By offering IV infusions as
well as NAD+, along with a wide variety of other services, The Covery
is well prepared for this industry shift.
The Covery offers a diverse menu of offerings available under one roof
at a competitive price, which keeps customers coming back by negating
the need for spa hopping. This leads to recurring revenue.
The Covery has a monthly membership option, as well as a member and non-member
“drop-in” price. Our monthly members pay a recurring fee,
and those same members add to the bottom line by “upgrading”
to additional services while coming into The Covery for their monthly
Our Live, Glow, and Perform programs. The purpose of these three programs
is to offer a roadmap to those who are not certain which services will
suit them best. By placing the proper services in each category, it makes
it easier to walk potential members down the membership path as well as
create an educational source for them to understand the benefits of each
unique service and program. We also provide services that assist with
current buzz words, "longevity", "cellular health",
The Covery is proud to be unlike other wellness franchises. Differentiating
ourselves in a crowded market is critical to the long-term success of
our company. Our leadership team is composed of franchise industry professionals
who have a wide variety of experiences, and together they have helped
develop a truly unique concept that is enticing to entrepreneurs looking
for an opportunity that will allow them to embrace financial freedom and
do something they love.
Are You Our Ideal Candidate?
The Covery helps people think differently about themselves by providing
them with the self-care and wellness services they never realized they
needed. Our wellness franchise is unique and our services yield measurable
and definitive results. If you believe you would be a great fit, we’d
love to start a conversation about your future.
Fill out our contact form and someone from The Covery will be in touch!